Hopefully, marketers will take heed! Last year, boomers spent $2.9 trillion as opposed to $3.3 trillion spent by those under 50. That is darn near an equal share, wouldn't you say? According to USA Today, there are 116 million Americans over the age of 50, and 182 million under that age.
No Fear Here! It was also pointed out that boomers spend just as much, if not more on tech products than the younger set. We may be slowing down, but we ain't finished! Next time you see a lil ole grandma sitting on the porch, watch her pound out on that iPad! Listen up, Marketers.
No Fear Here! It was also pointed out that boomers spend just as much, if not more on tech products than the younger set. We may be slowing down, but we ain't finished! Next time you see a lil ole grandma sitting on the porch, watch her pound out on that iPad! Listen up, Marketers.
No comments:
Post a Comment